Unless your book is becoming a movie, you will most likely see sales fall after the release hype has died off. It’s important to keep people talking about your book in order to make sure the sales don’t forever see the bottom of the cliff. I have picked up a few pointers along the way for my book, which was released back in December of 2014.
- If you are able, host a Amazon, Goodreads, or LibraryThing giveaway to get your book cover back in front of people.
- Does your book have a theme that you can use to spark attention again? For example, Nonnie and I, is about the fears of starting school, so the perfect time to chat my book up is during the yearly Back to School happenings.
- Do searches for your name and the book within social media to see if anyone has been talking about it that you may not have know about. For example, Amazon listed Nonnie and I as a free e-book for 1 day and that popped up several search alerts of people promoting my book (that I wasn’t even aware of). Use this as a way to understand what works and doesn’t work in social media, and to thank the person who is spreading the word.
- Schools are always short on funds and often ask the public for assistance from authors to send in their books. Doing so might lead to a upcoming school visit or Skype visit that would promote your book even more.
- Offer to do interviews for blogs or vlogs. This is a great way to make more connects and find new readers.